Researchers and activists say low Russian taxes on vodka - which are three times less than in neighboring Baltic states - have encouraged heavy drinking.
The government-approved minimum price for a half-liter bottle of vodka is currently 89 rubles ($3), considerably lower than in Europe.
Research by the New Economic School shows that heavy drinking cuts average life expectancy in Russia by up to 10 years. About two-thirds of lethal car accidents are drinking-related.
NES Professor Irina Denisova says Russia's northern European neighbors Sweden, Finland and Norway managed to cut alcohol consumption over the past decades by hiking excise duties and limiting alcohol sales.