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Best Holiday Shopping Tips: Check Prices in Advance

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4. Check Prices in Advance

Before you head to the mall, says Kathy Kristof, check prices for the items on your list online. Retailers sometimes overprice items, so they can make markdowns look compelling. You get fooled thinking you’re getting a bargain on a $1,000 television that’s marked down to $500, for example, when another store might have that same TV priced at $500 and marked down to $350. If you haven’t done your price checks in advance, you might think those are two different TV sets, when it’s the same product but a different retail strategy.

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