Unless you've been in some galaxy far, far away, you couldn't miss the hype, the commercial tie-ins, the merchandise, all heralding the final episode of that cultural phenomenon, "Star Wars."
But, suggests CBS News Correspondent Bill Whitaker, the film's PG-13 rating presents a problem for parents.
Like most kids on the planet, Whitaker says, the Vignali children, from 13 down to five-year-old Bella, can't wait to see the movie.
"It's supposed to be a lot of action," says Dominic Vignali. "There's five light saber fights."
But, Whitaker observes, "Star Wars: Episode III -- The Revenge of the Sith" is the "Star Wars" saga's most violent chapter and, for the first time since the first film 28 years ago, parents are worrying "Star Wars" may not be little-kid-friendly.
"I've heard there's violence in the movie," says "Star Wars" fan Dede Vignali, "but you have to pick your battles, what you're going to bring your kids to see. And I don't feel it's that bad."
Says Director George Lucas, "It's more the times have changed, I think, than the film has changed."
Still, Lucas, the creative force, urges caution: "I think it's a good thing for parents to be warned, to think about this before you send your kids off."
But nothing, it seems, not violence, not disappointment with the last two episodes, not long lines, will keep fans away, Whitaker says.
"There's definitely a giving in to the inner-child, accepting it, embracing it, but I think that's a good thing," remarks Ric Peralta.
The story of Darth Vader succumbing to the dark side is expected to jumpstart Hollywood's flagging economy, Whitaker reports, but drag it down everywhere else, when, such as Mark Rodriguez, play Wookie-hooky and skip work after seeing the final episode the first night, overnight.
"It's the last time. I have to do it," Rodriguez tells Whitaker.
And, like millions of moms, Dede Vignali is giving in: "I do feel that the good always triumphs over the evil, so that's what I wanted the children to realize in this movie."
Sometimes, Whitaker remarks, the force is too powerful to resist.