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Facebook Wins Banner Ad Bragging Rights

Comscore

In the U.S., more banner ads are seen on Facebook than any other site on the Web, according to new numbers released Wednesday by research firm ComScore. This, for the first time, puts the massive social network ahead of Yahoo's portfolio of sites.

Facebook's total U.S. display ad count for the first quarter of this year was 176.3 billion, according to ComScore, followed by Yahoo with 131.5 billion and Microsoft with 60.1 billion. For the first quarter of last year, Facebook had trailed Yahoo but also Fox Interactive Media (parent company of MySpace), which has since dropped from 109.3 billion impressions to 53.8 billion. Rounding out the list is AOL, which chalked up 32.1 billion impressions in the first quarter of 2010.

Facebook's total U.S. display ad count for the first quarter of this year was 176.3 billion, according to ComScore, followed by Yahoo with 131.5 billion and Microsoft with 60.1 billion. For the first quarter of last year, Facebook had trailed Yahoo but also Fox Interactive Media (parent company of MySpace), which has since dropped from 109.3 billion impressions to 53.8 billion. Rounding out the list is AOL, which chalked up 32.1 billion impressions in the first quarter of 2010. earch ads, not display.

Read the rest of this article on CNET News.com.

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