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Facing Facebook Backlash, Nestle Modifies Business Practices

Sometimes these things might actually work:An aggressive, meant-to-shock Facebook and YouTube campaign on behalf of environmental group Greenpeace has caused food conglomerate Nestle to modify its policies regarding the use of palm oil.

Nestle announced early on Monday that it has partnered with The Forest Trust, a non-profit group that helps businesses develop practices that harvest forests sustainably, to tackle the social and environmental impacts of its corporate supply chain by severing ties to companies that contribute to deforestation. The first issue addressed will be its use of palm oil--the harvesting of which has been connected to the loss of rainforests and the animal species that inhabit them, as well as greenhouse gas emissions.

Greenpeace considers this a major victory: Two months ago, the environmental group targeted Nestle's use of palm oil with a purposely unsettling video that compared eating Kit-Kat bars to snacking on the bloodied appendages of orangutans. When Nestle lobbied to have the video removed from YouTube, Greenpeace turned its force up a notch and encouraged supporters to start posting comments in protest on Nestle's Facebook fan page and to change their profile photos to modified versions of the Nestle logo (i.e. "Killer" instead of Kit-Kat"). The whole thing turned into a particularly ugly social-media mess for Nestle when the manager of the Facebook fan page started getting argumentative and rude. The commenters grew even more vocal, even after the page manager apologized.

Read the rest of this piece on CNET News.com.

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