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Google invests $550 million in China's

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How did Google get so big? 13:18

SEOUL, South Korea - Google (GOOG) said Monday that it will invest $550 million in Alibaba's (BABA) main rival as the U.S. tech giant seeks to expand in fast-growing Asian e-commerce markets.

Under the partnership, products will appear on Google's shopping service, giving access to consumers outside Asia, while Google can apply the Chinese e-commerce company's supply chain and logistics expertise to its technology.

Google said through the partnership, the company will explore new solutions to improve shopping experiences of consumers around the world.

It wasn't clear if the partnership was the American company's latest attempt to make a foray into China, where its major services, including email and its search engine, are blocked.

The two companies, however, will jointly develop retail services in Southeast Asia, the latest battlefield among global online commerce giants such as Alibaba, and Amazon (AMZN). Southeast Asian consumers are forecast to spend $88.1 billion online by 2025, according to Google. is China's second-largest e-commerce company after Alibaba. It counts Tencent Holdings, the developer of the WeChat messenger app and a key rival of Alibaba, as its investors.

Google will receive 27.1 million newly issued Class A ordinary shares as part of the deal.

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