James Bond: Secret to spy's success

For 50 years, the agent known as 007 has brought guns, gadgets and gals to the silver screen under the guidance of one family

The following is a script from "James Bond" which aired on Oct. 14, 2012. Anderson Cooper is the correspondent. Tanya Simon, producer.

Turning 50 is a major milestone in anyone's life, but when the world's most famous secret agent turns 50, we think that's as good a reason as any to raise a glass, provided of course it's a vodka martini, shaken not stirred.

James Bond is celebrating his 50th anniversary on screen with a new film due out next month. Bond is the longest running movie franchise in history and one of the most profitable, earning nearly five billion dollars in ticket sales worldwide.

What's the secret to 007's longevity? We found that while onscreen Bond has consistently changed with the times, behind-the-scenes one family of producers has been responsible for his success from the very beginning.

Back in 1962, a small-time producer named Albert "Cubby" Broccoli made the first Bond film and went on to produce 15 more. Before he died he turned over control to his daughter and stepson, producers who still own half the franchise and oversee every aspect of every film including the latest one, "Skyfall."

Cubby Broccoli's daughter, Barbara Broccoli, and his stepson, Michael Wilson, recently wrapped production on "Skyfall," the 23rd Bond film in the franchise they inherited.

Anderson Cooper: Before your dad stepped down, did he give you any advice?

Barbara Broccoli: Well, I guess the main thing was he said, "Don't let other people screw it up."

Anderson Cooper: The fact that you've kept this in the family, do you think that's critical to the success of this?

Michael Wilson: I think so.

Barbara Broccoli: We are, well, control freaks, you know? And we're excited. We're still excited by, I mean, every morning, you know, you get up, you think, "Wow, I get to go, you know, on a Bond set." And it's thrilling.

"Skyfall" stars Daniel Craig in his third outing as 007. He's the sixth actor to play Bond in its 50-year history.

Anderson Cooper: Why do you think it's lasted for 50 years?

Daniel Craig: Sort of giving value for money to the cinema-going public has been the credo of the Broccoli family.

Anderson Cooper: Cubby Broccoli talked about putting all the money on the screen?

Daniel Craig: Yeah. And they still give a large bang for your buck. I mean, the fact they haven't been bought out by a studio over the years is incredible. And I think if it-- it'd been sold in the past, if a studio had taken it, it would've died. They love making these movies. And that shows, when you're making the film.

The film's opening, over the top-action sequence -- a Broccoli family trademark -- was shot in Turkey, with Daniel Craig performing many of his own stunts.

Daniel Craig: I get a huge thrill out of it like a schoolboy thrill, you know. That is about being, you know, being an action hero on top of a train, which is, like I said, so far removed from who I am. But I'm getting to sort of live out a few fantasies.

Fantasy has always been at the heart of James Bond's appeal. When Ian Fleming, a former British naval intelligence officer, published the first Bond novel, "Casino Royale," in 1953, it offered readers a much-needed escape from the austerity of post-war Britain. Cubby Broccoli's dreams of bringing Bond to the screen were realized when he met another producer, Harry Saltzman, who'd obtained the screen rights to Fleming's early Bond books for a mere $50,000.

For their first film,1962's "Dr. No," Broccoli and Saltzman picked Sean Connery, then an unknown Scottish actor, who introduced himself to audiences with three words that are now movie history.