This story was written by Staci D. Kramer.
Auto news publisher and ad network High Gear Media has acquired MotorAuthority.com, which focuses on luxury and performance cars. No financial details. MotorAuthority brings to 39 the total of owned-and-operated sites on the High Gear platform, which targets in-market car buyers according to interests and lifestyle. It was founded in 2006 by Siddharth Raja. HGM offers news, reviews and recently added user-gen articles along with aggregating Twitter comments on a make/model basis; the sites include flagship TheCarConnection.com, AllAboutPrius.com, FordReports.com, etc.
HGM’s internal numbers show nearly 2 million uniques across its network, according to the company. The Palo Alto-based company has raised about $12 million in two rounds from investors DAG Ventures, Accel Partners and Greylock Partners.
By Staci D. Kramer