This story was written by David Kaplan.
The current crop of e-reader buyers are mostly men who have money and are into gadgets, but the next wave, according a Forrester study, will be largely women who just tend to read a lot—like five books a month. Meanwhile, the following chart, published with the report, shows just how small the e-reader market is now—almost half the country has never even seen one.
(click to enlarge)
By David Kaplan