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paidContent - Chart: Dissecting The E-Reader Market

This story was written by David Kaplan.


The current crop of e-reader buyers are mostly men who have money and are into gadgets, but the next wave, according a Forrester study, will be largely women who just tend to read a lot—like five books a month. Meanwhile, the following chart, published with the report, shows just how small the e-reader market is now—almost half the country has never even seen one.

(click to enlarge)


By David Kaplan

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