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paidContent - DivX, Film Fresh Get Studios' Blessings For Download-to-Own Movie Service

This story was written by Tameka Kee.

Funny how certain Hollywood studios have chosen to embrace certain new movie distribution strategies, and yet fight hard against the evolution of others.

Warner Bros., Lionsgate, Sony (NYSE: SNE) Pictures and Paramount have all agreed to seed a new download-to-own movie store from DivX (NSDQ: DIVX) and film site Film Fresh with their movies. Movie buffs will find a mix of new releases (all available on their street date), classic and kids films at, which they can then download to play on millions of DivX-enabled devices.

The companies say it’s the first time that people in the U.S. will be able to use DivX’s video encoding technology to take a film from the web, port it to a DVD, or even a USB drive, and then see it on their own big screen. (DivX launched a download-to-own store in France with Warner Bros, and plans to launch similar services across Europe later this year).

And because it’s download-to-own, not rent, Film Fresh Founder and CEO Rick Bolton said negotiating with studios like Warner Bros.—which has been particularly adamant about protecting its DVD sales from being cannibalized by Netflix or Redbox—was a breeze. “We’re in a different category than some of the streaming or rental services,” Bolton said. “That’s why there are no release windows.”


By Tameka Kee
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