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paidContent - Facebook Adds Some Automatic Twitter Integration

This story was written by Joseph Tartakoff.

Facebook has steadily been adding Twitter-like features to its site—and now it’s introducing a feature that can automatically cross-post updates from Facebook Pages on Twitter. The feature only applies to Pages, which are typically run by celebrities, companies, and organizations, and not to individual profiles (Individuals can easily add their Twitter updates to their Facebook profiles by installing a Twitter app, but they can’t automatically update their Twitter status by simply posting a Facebook update).

However, it’s possible that additional integration between the two services is on the way. Facebook recently purchased FriendFeed, a startup which makes it easy for users to track activity on various social networks from one place and also lets users automatically “cc” their updates to Twitter. In a post announcing the new feature, Facebook acknowledges the wide interest in linking up Facebook and Twitter updates, saying, “Many people have asked us to make Facebook and Twitter work better together for those times when they want to share their content as widely as possible.”

An aside: It turns out that Twitter too was interested in purchasing FriendFeed. Twitter founder Biz Stone tells VentureBeat that his company had “on and off” talks with FriendFeed about purchasing the startup.


By Joseph Tartakoff
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