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paidContent - Google Previews 'Next-Gen Architecture' For Its Search Engine

This story was written by Joseph Tartakoff.

Microsoft’s Bing may be getting praise for supposedly bringing innovation back to the search market, but secretly a large team at Google (NSDQ: GOOG) has been working on its own project to create “a next-generation architecture for Google’s web search.” In a post this evening, Google announced a preview of the new architecture—which you can test here— in order to gather feedback. Google says the project is “the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

The basic set up of results looks the same—but searching for the same query in the preview of the new architecture and in Google’s standard search engine brings up a slightly different order of results. It’s not completely clear however where the differences lie (After conducting a few test queries, I couldn’t immediately say whether the new results were necessarily better).

Google says that because the new infrastructure “‘sits ‘under the hood of Google’s search engine ... most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences.” The search giant also emphasizes that it’s all still a work in progress, adding that some “parts of this system aren’t completely finished yet.”


By Joseph Tartakoff

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