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paidContent - HuffPo Launches News Sharing Collaboration With Facebook

This story was written by David Kaplan.

Huffington Post has teamed up with Facebook to launch HuffPost Social News, the company announced. The news aggregator hopes to gain more readers—and more ad dollars—as users increasingly get their news from friends posts on Facebook. The two didn’t say how the ad sharing part of the deal would work out, but for Facebook, this is also a way to promote its Facebook Connect platform and keep its members on its site for longer periods.

The collaboration with HuffPo follows quickly on the heels of Facebook’s $50 million purchase of news sharing site FriendFeed and is likely to serve as the first of many other content plays for the social net.

Digital water cooler: Since Huffington Post already encourages its readers to push its stories through Digg, Yahoo (NSDQ: YHOO) Buzz, Twitter, AIM and other systems, the arrangement with Facebook doesn’t seem that ground-breaking. But as Editor-in-Chief and Co-founder Arianna Huffington told AllThingsD’s Kara Swisher, HuffPost Social News promises to expand the conversation among users beyond simply leaving comments on a Facebook link. With Facebook users logging in to HuffPost Social News, Huffington believes the platform will serve as a “digital water cooler,” as members see all the news items their friends are clicking on (assuming Facebook Connect is kept on). HuffPost Social will maintain a special page where Facebook users can see a list of their friends and what their recent reading habits have been.


By David Kaplan
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