This story was written by Tameka Kee.
Funny how traditional media companies have begun to acknowledge social media expertise as a valuable skill ... National Geographic has brought in Robert Michael Murray as its first VP of social media.
Murray will develop a complete social media strategy for NationalGeographic.com, including reader outreach and content syndication. This comes just a few months after the NYT hired Jennifer Preston as its first social media editor.
FishbowlNY notes that the Austin American-Statesmen recently added a social media editor, and that the New York Daily News is looking for a social media marketing manager. Still, changing the corporate culture of these news organizations may require more than just a social media-savvy new hire: Dow Jones (NYSE: NWS), for example, laid out a newly revised code of conduct for its employees with specific rules for social media—rules that were then criticized in the blogosphere.
Murray most recently served as director of digital media communications and strategy at Georgetown University; he brings technical and creative expertise to his new role, having overseen events like the University’s live-streamed political debates. Release.
By Tameka Kee