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paidContent - Industry Moves: Qualcomm Gaming Exec Yuen Heads To Zeebo

This story was written by Tameka Kee.


Eight-year Qualcomm (NSDQ: QCOM) vet Mike Yuen helped spearhead the development of Zeebo, the downloadable game console that debuted at this year’s GDC, and now he’s devoting himself to it full time.

Yuen is joining the gaming company—which Qualcomm has a stake in—as its SVP of worldwide content and services. Zeebo launched in Brazil this spring; according to PocketGamer.biz, Yuen will oversee its rollout in other countries, including Mexico later this year, and India and China in 2010. Previously, he was Qualcomm’s senior director of games and services.

Zeebo runs on Qualcomm’s BREW wireless platform; the console is aimed at gamers in emerging markets that have limited access to other consoles because of high import costs and game piracy concerns. Game publishers like EA, Capcom and Namco Bandai have already ported roughly 20 of their console and mobile titles to Zeebo.

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By Tameka Kee
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