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paidContent - InfoSpace Takes Back InfoSpace.com; Relaunches Site As Meta-Search Engine

This story was written by Joseph Tartakoff.


The new-old entrant in the search market: InfoSpace.com. InfoSpace (NSDQ: INSP), which offloaded its flagship domain two years ago, is taking it back and relaunching it as a search service featuring top results from the major search engines. It’s a bit of a misnomer to say it’s new since it’s basically the same set up as other InfoSpace sites, like DogPile.com and Webcrawler.com. However, InfoSpace is proudly noting that top results from Twitter will also now be included on InfoSpace.com.

InfoSpace sold the InfoSpace.com domain and the InfoSpace trademark to Idearc in 2007, as part of the $225 million sale of its online directory business. And until recently, Idearc continued to operate InfoSpace.com as a directory site. But in a statement, InfoSpace says it took back the domain name in May.

In Idearc’s hands InfoSpace.com continued to bring in substantial traffic, including about 4.3 million unique users in May, according to Compete.com. That’s more than InfoSpace’s current top site, DogPile.com, which had about 3 million users that same month.

But InfoSpace’s traffic hasn’t been sufficient to get it a place on comScore’s list of top search engines. And as TechFlash notes, the future of metasearch engines—which feature results from several search engines—is in doubt, considering that likely very soon the results from two of the three major players—Yahoo (NSDQ: YHOO) and Microsoft (NSDQ: MSFT)—will be the same.

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By Joseph Tartakoff
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