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paidContent - MyShape Raises $10.5 Million For Personalized Clothes Shopping

This story was written by Joseph Tartakoff.

Personalized clothes shopping site myShape has raised at least $10.5 million in new funding, according to an SEC filing. MyShape prompts users to enter their measurements, along with their fashion and fit preferences, and then shows relevant options. Traffic to the site has increased by almost 50 percent over the last year, according to Compete figures.

The startup raised $12 million in funding last fall from investors including Lehman Brothers Venture Partners, Draper Fisher Jurvetson, and angel groups Pasadena Angels and Tech Coast Angels. At the time, MyShape said it hoped to raise a total of $16.5 million. Company representatives confirm this is a separate round, but won’t provide additional details until they make a formal announcement, which they say will be Monday. We’ll update this post then unless.

A number of other personalized fashion-oriented sites have gotten funding in recent months, including Polyvore, Fashion Playtes, StyleCaster and Stylefeeder.

By Joseph Tartakoff

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