This story was written by Rafat Ali.
Reader’s Digest filed for Chapter 11 bankruptcy protection earlier today, and some more details are coming out via a presentation it gave to its public lenders titled “The Faceplan: Fast Forward” (yes!). The gist of it: details of the bankruptcy exit plan, and the brand/company going forward; it also uses a lot of buzz words like community, affinity, multi-channel, value creation, digital transformation etc. This part of the plan scares me: “Accelerating the sweepstakes direct mail ‘blockbuster’ process with more products and greater speed to market.” Translation: more snail-mail junk.
A bit fuzzy presentation embedded below
By Rafat Ali