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paidContent - UK's Perform Signs Soccer VOD Deals With CONCACAF, Univision

This story was written by Patrick Smith.


British online sports management company Perform has signed a deal with CONCACAF, the North, Central American and Caribbean soccer authority, to provide VOD highlights to its CONCACAF.com site from October, meaning fans will be able to watch the national US team in action.

The company already provides video—and online sales duties—for CONCACAFchampions.com, the pan-American club tournament, and the Gold Cup competition, as it does for the European UEFA Champions League. The company’s New York-based SVP for business development and strategy Juan Delgado—a former marketing manager at Yahoo (NSDQ: YHOO)—told me: “It’s a big endeavor for them, it will help get their content out there a lot more, it’s a much bigger distribution network.”

Delgado also revealed to paidContent that the company is has closed a deal with Spanish-language broadcaster Univision to show Major League Soccer highlights via its e-player, a free-to-view, ad-supported, online sports highlights player and is in advanced talks with online publishers the New York Times and the Chicago Sun Times. As we reported in May, Perform has the exclusive US and international VOD rights to MLS highlights and is looking to replicate its arrangements in the UK where almost every major online news publisher shows English soccer clips via the player. MLS has its own digital sales team and Perform is collaborating in selling display and pre-roll online ads via e-player; publishers that host the widget get a cut of ad revenue.

And if soccer isn’t your thing, Perform is also in discussions with Ultimate Fighting Championships to provide video for the pay-per-view service on UFC.com, which has been run entirely by Yahoo since February last year.Perform already does online ad sales for UFC.

Read more on Perform and the UK digital football landscape in a two-part series over at our sister site paidContent:UK

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By Patrick Smith
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