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Prioritize Your Debt

The scenario: A company’s cash flow is
pinched, but the stack of bills to lenders and creditors is piling up fast.

The tactic: Steal a page from the Chapter 11
handbook: Follow the “absolute priority rule” and pay off debts
in order of importance.

In a recession, sluggish demand and slower-paying customers
can put a serious squeeze on cash flow, making it tough to keep paying the most
important bills. One of the most important tactics finance managers need to follow
in a serious market slump, says Sheila Smith, financial advisory services
principal and national leader of restructuring at Deloitte, is to plot out the
timing of major expenses, such as renewals of credit lines, bond-debt servicing
fees, and balloon payments on debt. Look at which ones are due in the
next three, six, or nine months, Smith says, and then stockpile reserves to
fund them. In the normal course of business, this might be easy to do without
deciding which of those is or isn’t critical to business. But in a deep
financial crisis, prioritizing can help companies save and prepare.

If a company can’t pay all its suppliers or
partners on time, or if it has multiple suppliers across several categories (three
office-supply accounts, two travel agencies, etc.), then managers need to create
a hierarchy that dictates which accounts get cash first, second, third, and so
on. By never paying priority vendors late and exercising more liberty with
second-tier partners, the company can assure that its most important business
functions are under control and preserve short-term cash flow.

Prioritizing debt is a trick that healthy companies can
learn from bankrupt ones. In a bankruptcy, a company follows the so-called “absolute
priority rule,” in which the company pays off debts in a clearly delineated
hierarchy. Outside of bankruptcy the hierarchy is not predetermined, but companies
can still use a priority-setting process to establish a smart strategy for who,
what, where, and when they’re spending money, Smith says. For example,
an aviation company definitely needs to pay a cockpit-door manufacturer on
time. But the same firm may have hundreds of light bulb vendors to choose from,
so paying one late has few consequences other than changing vendor.

Smith gives another example: A company that works with
three overnight mail vendors might want to choose one as the “critical”
or most important vendor who always gets paid on time, then designate the
other two vendors as “B” and “C”
priorities who can get paid later in the billing cycle.

Caution: Prioritizing vendors, suppliers, and debtors
can lead to less negotiating power if these parties wise up to their ranking. Lower-priority
vendors may decide not to work as cooperatively down the line. On the flip
side, companies can try using prioritization as a launch point for negotiation
with priority partners — i.e., “We’ll ship 70
percent of our overnight volume with your company if you shed 15 percent of the

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