Scott Pelley can cross off one bucket-list item. On Sunday's 60 Minutes, he drives a Lamborghini Gallardo at 155 mph -- a rare treat the Italian supercar maker allowed as part of a feature on the company's 50th anniversary. Pelley's story about the painstakingly produced cars and the white-knuckled experience he has behind the wheel of one that can suddenly unleash 570 horse power, will be broadcast on 60 Minutes Sunday, Nov. 3 at 7:30 p.m. ET and 7 p.m. PT.
It would take Lamborghini, in its original factory in Sant'Agata, in the North of Italy, years to produce enough of its precious products to equal the total output for one day of a U.S. manufacturer like Ford or GM, which have robots on their assembly lines. Not Lamborghini. "No way," says Ranieri Niccoli, the man in charge on its assembly line. "All the Lamborghinis are done by people, Italian people from Sant'Agata. This is our value."
And that value can be extremely high. The car Pelley drives on a race track that can reach speeds of over 200 mph sells in the $200,000 range, much more if custom features are added. And it's the least expensive model. The Lamborghini Veneno, it's recently introduced limited production supercar, sells for $4 million. They only made four.
The waiting list to buy a new Lamborghini is usually a year at least.
Owners of the luxury cars participated in a 50th birthday party for the car maker this spring. Three hundred and fifty Lamborghinis gathered in a huge convoy that stretched nearly three miles in the area of the Italian factory on an anniversary drive that attracted thousands of screaming spectators.
60 Minutes cameras capture that pageantry, along with a tour of the factory, where the Old World values of this luxury car really resonate. At Lamborghini, men build the engines and exteriors and women do the interiors. When Pelley asks why this is, Niccoli, responds, "Because the precision that the women [have]...to treat the leather and to really build the interior, this is something that unfortunately, we as men...don't have," he tells Pelley. "...to create a masterpiece like our interior, this is something that only the women can do."