Taylor Swift "really wired for this moment," record exec says

LOS ANGELES, CA - FEBRUARY 10: Singer Taylor Swift performs onstage at the 55th Annual GRAMMY Awards at Staples Center on February 10, 2013 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
Kevork Djansezian

(CBS News) Country music star Taylor Swift's popularity has been said to be waning in recent years, but Scott Borchetta, president and chief executive officer of Swift's label Big Machine Label Group, defended Swift and her star power.

Speaking of the negative publicity surrounding the country star and her love life, which she often writes songs about, Borchetta said, "Well, you've got to sell newspapers, right? So a lot of it is bogus. ... When you see the show ... you'll look around and go, 'Yeah, I don't see any of that.'"

"As far as her popularity waning, there's no sign of that anywhere," he added on "CBS This Morning." "She's the only artist in the last 15 years to have over two albums debut with over a million in sales in the first week."

Asked about a New York Times report that Swift's popularity peaked in 2010, Borchetta said, "Well, again, I don't see that. You know, her sales are -- we have the biggest sales in the world right now with her, and you have to remember, when you have that much love, there's going to be haters, so bring on the haters."

Borchetta, who is known for having some of the biggest stars in country music on his label -- such as Rascal Flatts, Tim McGraw, and The Band Perry -- started his own label with Swift when she was just 14 years old.

Borchetta said of Swift, "I was just enamored by her song-writing prowess, and just her process. And so I just always saw her as a great artist."

"She's extraordinarily determined. She's really wired for this moment, things she does naturally. It's not like she has to wake up and say, 'OK, it's time to be Taylor.' That's who she is. ... She's extraordinarily driven, and she -- like any great artist honestly, they have a vision for how they want to look and sound and there's a specific, meticulous vision that we all work with her on."

Turning to another star -- Justin Bieber -- who has been in the news lately for trouble with a neighbor, "CTM" co-anchor Gayle King asked Borchetta what advice he would have for the young star.

Borchetta replied, "'Sit down, son. We have some things we need to talk about.'"

For more with Borchetta, including discussion about what he looks for in new talent, watch the video in the player above.