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Will Moviegoers Put Up with Higher Prices?

3-D movies have been filling the screens this year, but they may be draining your pocketbook.

3-D films are bigger, more spectacular and more expensive to make. And starting Friday, they're also a lot more expensive to watch.
Movie Ticket Prices Set To Rise

Richard Greenfield, a media analyst, told CBS News, "We're seeing movie theatres across the country raise prices. And the biggest price increases are occurring on IMAX 3-D screens."

Overnight, prices nationwide for a 3-D movie ticket jumped by one to three dollars, CBS News correspondent Bill Whitaker reported on "The Early Show."

And in major cities it's even more, in Boston and New York, a 3-D film will cost you seven dollars more than the 2-D version. Whitaker pointed out for a family of four, that's $68 -- before the popcorn.

Still 3-D is box office gold. Last year, 3-D movies raked in a whopping $1.5 billion. Ten percent of the total box office came from just 14 3-D films.

But with 3-D movies all the rage -- 19 of them being released this year alone -- filmgoers may go along with the price hikes for now. The question is, for how long?

Paul Dergarabedian, box office president of said, "Where is the tipping point? I think that's the key. When does it get too expensive that people make a decision not to go to the movie theater?"

Whitaker added, "There's no question that upgrading to 3-D technology costs theater owners a bundle, but will movie fans say 'enough'?"

Dergarabedian responded, "People perceive a movie ticket as a bargain, the minute they do not perceive that as a bargain, that could be trouble for the industry."

But can you still get a bargain at theaters?

On "The Early Show," Catey Hill, money editor of NY Daily and author of "Shoo, Jimmy Choo!", shared these tips for saving money at the theater:

Clip coupons & research discounts - You can purchase an Entertainment Book or go to and buy a coupon book. If you often eat-out or do activities, it's a great deal. Check with your employer because they often have corporate discounts or coupons. If you're a member of AAA, Sam's Club or Costco, they also have great discounts. And even go to the movie theater's website because they often offer online coupons and discount codes.

Join frequent moviegoer programs - Theaters like AMC and Regal have these programs which are free to sign-up. You can get points when you buy movie tickets and those points can add up for free concessions or movie tickets. They also often send you discounts and coupons to use.

Buy tickets in bulk - You can buy tickets in bulk, for example, 50 tickets may be bought at a reduced price. You can share these tickets with family and friends and everyone can cash-in on the savings.

Avoid buying online - The reservation sites and online retailers like often add a surcharge to your final ticket price. If you're trying to save money, buy tickets the old-fashioned way by going up to the ticket window and paying the theater directly.

Seek out free movies - Contact your local theater because they often have free family movie nights or discounted nights. You may find great deals, especially when they need to drum up some business during the slow summer nights. Also, call your town because during the summer, they often offer free movies in the park or some areas do free or discounted drive-ins.

Think Ahead - The Entertainment Book often has great discounts and coupons. You may get a free soda or popcorn with the purchase of tickets. Also, go to online coupon sites like - they often have discounts for movie tickets and concessions. The smartest thing to do is eat beforehand. Don't go to the movies starving because you can end up spending over $20 on food. Or pack your own snack and bring it with you.

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