Tens of thousands of asthma-sufferers mobbed a southern Indian stadium Friday, June 8, 2012, to swallow live sardines smeared with a yellow herbal paste they believe will cure their breathing problems. Despite doctors' criticism, the Goud family has drawn throngs of people for years with a secret fish and herbal formula it says it received from a Hindu saint about 170 years ago. They give it away for free annually and refuse to reveal the mix, saying the saint warned it would lose its potency if commercialized.
One man died of a heart attack and several others sought medical attention for breathing difficulty after waiting hours for the treatment, Hyderabad police said. They said the stadium was unprepared to deal with the 70,000 people who rushed the gates when they opened. A member of the Goud family is seen administering "fish medicine" to an asthma patient.