-
50. Siemens
Interbrand, a brand consulting company, has ranked the best global brands of 2017 by weighing three factors: the financial performance of a company's branded products or services; the role the brand plays in persuading customers to choose the company; and whether the brand persuades customers to pay a premium for products or services.
Here are the top 50 names to make the list, plus the financial value of each brand in Interbrand's analysis.
According to Interbrand, the name of Siemens, a manufacturer, is worth $9.98 billion.
Credit: Tobias Schwarz/AFP/Getty Images
-
49. Allianz
Allianz, a financial services brand, ranks next with a brand worth $10 billion.
Credit: Sean Gallup/Getty Images
-
48. Porsche
The Porsche name is worth $10.1 billion.
Credit: Mathis Wienand/Getty
-
47. HSBC
Interbrand says HSBC, a banking and financial services company, has a brand worth $10.5 billion.
Credit: Dale De La Rey/AFP/Getty Images
-
46. Citi
Citi, the global banking company, has a brand worth $10.6 billion.
Credit: Brendan Smialowski/Getty Images
-
45. L'Oreal
Cosmetics giant L'Oreal has a brand worth $10.7 billion.
Credit: Michael Loccisano/Getty
-
44. Goldman Sachs
The Goldman Sachs name in investment banking is worth $10.9 billion, according to Interbrand.
Credit: Drew Angerer/Getty Images
-
43. Kellogg's
Food manufacturer Kellogg's has a moniker worth nearly $11 billion.
Credit: Saul Loeb/AFP/Getty Images
-
42. AXA
AXA, an insurance company, has a brand worth $11 billion.
Credit: Philippe Lopez/AFP/Getty Images
-
41. Philips
The brand name of tech company Philips is worth $11.5 billion in Interbrand's analysis.
Credit: Marcel Antonisse/AFP/Getty Images
-
40. Volkswagen
The Volkswagen brand is worth $11.52 billion.
Credit: Daniel Roland/AFP/Getty Images
-
39. Nissan
Nissan's brand is worth $11.53 billion.
Credit: Phillip Faraone/Getty
-
38. Audi
The Audi brand is worth $12 billion.
Credit: Charley Gallay/Getty
-
37. Accenture
Accenture, a business management consultancy, has a name worth $12.5 billion.
Credit: Steve Jennings/Getty
-
36. Nescafé
Nescafé's brand is worth $12.7 billion.
Credit: Fabrice Coffrini/AFP/Getty Images
-
35. Hyundai
Hyundai's brand is worth nearly $13.2 billion.
Credit: Scott Olson/Getty Images
-
34. eBay
eBay has a brand name worth just over $13.2 billion.
Credit: Stephen Lovekin/Getty
-
33. Ford
Ford's brand is worth $13.6 billion, according to Interbrand.
Credit: Johannes Eisele/AFP/Getty Images
-
32. Hermès
Hermès, the luxury fashion brand, is worth $14.2 billion.
Credit: Timothy A. Clary/AFP/Getty Images
-
31. Budweiser
The Budweiser brand is worth $15.4 billion.
Credit: Lisa Lake/Getty
-
30. J.P. Morgan
The brand of J.P. Morgan, the banking and financial services giant, is worth $15.7 billion.
Credit: Andrew Burton/Getty Images
-
29. UPS
The brand of shipping service UPS is worth almost $16.4 billion.
Credit: Scott Olson/Getty Images
-
28. Pampers
Pampers, a baby and toddler products brand, is worth more than $16.4 billion.
Credit: Getty Images
-
27. American Express
The American Express brand is worth $17.8 billion.
Credit: Ari Perilstein/Getty
-
26. Gillette
Gillette, a personal-care product brand, is worth $18.2 billion.
Credit: Jim Rogash/Getty Images
-
25. Ikea
The Ikea name is worth $18.5 billion, according to Interbrand.
Credit: Jonathan Nackstrand/AFP/Getty Images
-
24. Zara
Zara, a global clothing and accessories retailer, has a brand name worth $18.6 billion.
Credit: Cameron Spencer/Getty Images
-
23. H&M
H&M, another clothing retail brand, is worth nearly $20.5 billion.
Credit: Erika Goldring/Getty
-
22. Pepsi
The Pepsi brand is worth $20.5 billion.
Credit: Theo Wargo/Getty
-
21. SAP
SAP, a software company, has a moniker worth $22.6 billion.
Credit: Thomas Lohnes/Getty Images
-
20. Honda
The Honda brand is worth $22.7 billion, earning it a spot in Interbrand's top 20.
Credit: Jewel Samad / AFP/Getty Images
-
19. Louis Vuitton
Louis Vuitton, a luxury fashion brand, is worth $22.9 billion.
Credit: Joe Raedle/Getty Images
-
18. Nike
The Nike brand is worth $27 billion.
Credit: Richard Heathcote/Getty Images
-
17. Oracle
The brand of Oracle, a technology company, is worth $27.5 billion.
Credit: Justin Sullivan/Getty Images
-
16. Cisco
Cisco, a software brand, is worth $31.9 billion.
Credit: Justin Sullivan/Getty Images
-
15. Intel
Another high-tech brand, Intel, is worth $39.5 billion.
Credit: Alexander Koerner/Getty Images
-
14. Disney
The Disney brand is worth $40.8 billion.
Credit: Handout/Getty Images
-
13. BMW
The BMW brand is worth 41.5 billion.
Credit: Tobias Schwarz/AFP/Getty Images
-
12. McDonald's
The McDonald's name is worth $41.5 billion.
Credit: Joe Raedle/Getty Images
-
11. General Electric
The brand of General Electric is worth $44.2 billion.
Credit: Sebastien Bozon/AFP/Getty Images
-
10. IBM
The IBM technology brand is worth $46.8 billion, ranking it in the top 10 on Interbrand's list.
Credit: Nigel Treblin/Getty Images
-
9. Mercedes-Benz
The Mercedes-Benz brand is worth $47.8 billion.
Credit: Lukas Schulze
-
8. Facebook
The Facebook brand is worth $48.2 billion.
Credit: Loic Venance/AFP/Getty Images
-
7. Toyota
Toyota is a brand worth $50.3 billion, making it the highest-ranking auto company on Interbrand's list.
Credit: Charley Gallay/Getty
-
6. Samsung
Samsung's brand is worth $56.2 billion.
Credit: Ishara S. Kodikara/AFP/Getty Images
-
5. Amazon
Amazon has a brand worth $64.8 billion.
Credit: David Ryder/Getty Images
-
4. Coca-Cola
Interbrand values the Coca-Cola brand at $69.7 billion.
Credit: Joe Raedle/Getty Images
-
3. Microsoft
Microsoft's brand is worth $80 billion.
Credit: Drew Angerer/Getty Images
-
2. Google
The Google name is worth $141.7 billion.
Credit: Brendan Hoffman/Getty Images
-
1. Apple
And the top-ranking company on Interbrand's list: Apple, with a brand worth $184.2 billion.
Credit: Josh Edelson/AFP/Getty Images
